With these amazing Facebook campaigns examples from major brands, you can create your own campaign that is absolutely stunning.
1. Adore Me
Adore Me is a lingerie brand known for celebrating all women, regardless of their size or color. They created a Valentine's Day campaign that emphasized self-love. Adore Me empowers women to celebrate their own self-love, rather than using stereotypical Valentine's Day themes that focus on couples who are dressed up and dressed for their partner.
rand leveraged its extensive influencer network and customer-generated material to create a campaign that was driven by real women for real women. The product shots of the lingerie worn by the women were interspersed with messages of empowerment, body positivity, and so customers could easily shop for the look.
Adore Me's Facebook campaign stands out because of the small things. The CTA and link to the product page in each social post are tailored to the content. Adore Me used Facebook's targeting options to maximize reach and drive purchase conversions.
Adore Me's Chief Market Officer Chloe Chanudet stated in a statement that, per Ad Week: "Adore Me is increasingly impressed by the content produced by its influencer network. Facebook's advertising tools allowed us to segment macro (at the top) and micro-influencer (for conversion). It is difficult to distribute influencer content at brand level. This level of targeting helps us find the right viewers for our influential.
Adore Me's Valentine's Day campaign resulted in 226% higher purchase conversions than 2020's brand's campaign at a 6% less cost per acquisition.
2. Owlet Baby Care
Owlet Baby Care is committed to keeping babies safe, so parents can feel more relaxed, less worried and have more fun during parenthood. Smart Sock Baby Monitor is their core product. It monitors baby's oxygen levels and heart rate and alerts parents if they need to be monitored.
Edison Research found that 81% of moms use Facebook as their main social media channel. Facebook's largest age group is the 25-34-year-olds. This makes it a great time to become a parent.
Owlet Baby Care has a large audience. However, to increase brand awareness and Smart Sock sales and build brand awareness, the brand tried something new: pastel accent colors against a nightsky background, animated illustrations and smooth scrolling motion. The ads also featured a button to "Shop Now", which allowed potential customers to go straight to Owlet.
3. Jeni's Splendid ice creams
Jeni's Splendid Ice Creams create Facebook campaigns that are as spectacular as their namesake.
Each campaign starts with eye-catching, colorful and interactive content that is product-focused. The campaign to launch Buttercream Birthday Cake ice-cream flavor was no different.
Jeni has dropped teasers, hints and similar information about the new flavor. The brand sent out virtual invitations to surprise birthday parties to build interest among fans.
Jeni's then used its Facebook page to host a Buttercream Birthday Cake celebration, after the flavor had been revealed. Stop-motion confetti graphics. An animated pint "jumping” in a bounce house. Up-close product photos with vivid descriptions. They even hired a balloon artist to create the celebratory cake pieces.
Jeni has embedded Facebook Shop tags so that even if you don't live near Jeni, you can still enjoy all of the fun.
4. GoPro
GoPro is living proof of the power of social media contests. The brand launched the third annual Million Dollar Challenge to promote its new HERO9 Black camera. GoPro's worldwide fans are invited to submit their best uncut GoPro footage. The brand will award an equal share of $1 million to the winners.
It's easy to leverage their Facebook page with over 10.9million likes. Over 29,000 submissions from more than 125 countries were submitted within 80 days. The brand edited 56 submissions to create "2 minutes of what is it like to be part the #GoProFamily." Finally, the video was published on Facebook and has been viewed over 664,000.
5. The Teaching Company
The Teaching Company is a leader in the development of educational courses. The brand was founded in the early days COVID-19 to help people realize their growing desire to learn new things.
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The Teaching Company saw that people were expanding their horizons and was looking for ways to increase their subscriptions.
The campaign featured Facebook photo ads as the centerpiece, promising a month of free courses. The brand's targeted choices made a huge difference in helping them reach their goals. Facebook Ads Manager allowed the brand to expand their age demographics and reach new audiences in Australia, Canada, and the UK by creating lookalike audiences that have characteristics similar or identical to its "best" customers.
This allowed us reach new audiences, which resulted in the highest levels customer engagement we've seen on Facebook," Kim Phillips, Director Marketing Acquisition at The Teaching Company.
The numbers speak for them selves. The campaign generated 5,540 monthly subscriptions between March 15 and April 30, 2020. This is more than 10x the average subscriptions from the previous year.
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